What do we mean when we say “Design”?
Human-centered Design: A Mindset
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.
Product and Service Design
Companies are increasingly differentiating their products and services through design. From Apple to Airbnb to Zappos and Disney, intentional design has become a cornerstone for successful businesses to stick out from a crowd. Managing the design of products and services involves an understanding for how to translate customer or business insights into ideas into prototyped concepts. Tools such as storyboarding, wire-framing, and user testing are key.
Places, Spaces, and Community Design
The physical design of the places, spaces, and communities in our built world are changing rapidly and informing the way we interact. Understanding what it means to design for in-person interactions in a digital world is key for many businesses and organizations and requires an understanding for how we fit into a broader system. More productive collaboration between developers, businesses, architects, and planners will be key to shaping our communities of the future.